Privacy Policy

Welcome to Trufocus.photos (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect information when you use our website, mobile application, contact forms, booking workflows, galleries, and related services.

• Website: www.trufocus.photos
• Mobile application: Trufocus
• Business services: event photography, booking support, client communication, gallery delivery, and related media services

1. Scope of This Policy

This Policy applies to information collected through:

• our public website and landing pages
• the Trufocus mobile application
• booking requests, inquiry forms, and lead-generation forms
• gallery viewing, photo delivery, and communication channels
• customer support interactions by phone, email, messaging, or similar channels

2. Information We Collect

Information You Provide Directly

Depending on how you interact with us, we may collect:

• Name
• Phone number
• Email address
• Event details, including type, date, venue, city, and service requirements
• Inquiry details, messages, support requests, and preferences
• Account or profile details if the mobile application supports sign-in or personalized access
• Photos, videos, gallery selections, or media-related instructions you share with us
• Payment or billing-related details where required to complete a booking or service transaction

Information Collected Automatically

When you use our website or mobile application, we may automatically collect:

• IP address
• Browser type and version
• Device model, operating system, app version, and device identifiers
• Pages visited
• Time spent on pages or screens
• General usage events, crash data, diagnostics, and performance information
• Approximate location derived from IP address or device settings, where applicable

This information helps us maintain service quality, secure the service, diagnose issues, and improve user experience.

Information Collected Through Permissions or Device Features

The mobile application may request access to certain device features only when needed for a user-facing function. Depending on the features enabled in the app, this may include:

• Camera access to capture images, videos, or scan information
• Photo library or storage access to upload, save, download, or share media
• Microphone access for audio capture where a recording feature is available
• Location access for location-tagging, event coordination, or location-based features
• Notification access to send booking updates, gallery alerts, reminders, or service messages
• Contact access only if a sharing or invitation feature explicitly requires it

You can typically control device permissions through your device settings. If you decline certain permissions, some app features may not function as intended.

3. How We Use Your Information

We use your information to:

• Respond to inquiries
• Provide quotations
• Confirm bookings
• Deliver photography services
• Operate and improve our website and mobile application
• Send updates regarding your event, gallery, booking, or support request
• Provide customer service and technical support
• Maintain security, prevent misuse, and protect our services
• Process transactions and maintain business records
• Comply with contractual, legal, regulatory, or law-enforcement obligations

We do not sell your personal information. We also do not disclose personal information to third parties for their own independent direct marketing purposes.

4. Legal Bases and Legitimate Reasons for Processing

Where required by applicable law, we process information because:

• it is necessary to provide the services you request
• it is necessary for our legitimate business interests, such as operating, securing, and improving our services
• you have provided consent for specific processing activities
• we must comply with legal obligations

5. Cookies, Similar Technologies, and In-App Analytics

We may use cookies, SDKs, local storage, pixels, or similar technologies to:

• keep the website or app functioning properly
• remember preferences and improve user experience
• measure usage and performance
• understand how users interact with our content and services
• support security and fraud prevention

You may be able to control cookies through your browser settings and certain app-related data preferences through device or app settings.

6. How We Share Information

We may share information with:

• service providers that help us host, operate, maintain, communicate, analyze, support, or secure our services
• payment, messaging, email, storage, analytics, and customer-support providers where needed to deliver services
• professional advisers, auditors, insurers, or legal representatives where reasonably necessary
• authorities or regulators if required by law, lawful process, or to protect rights, safety, or property
• a buyer, investor, or successor entity in connection with a merger, financing, acquisition, restructuring, or transfer of business assets

We require service providers to handle information only for authorized business purposes and with appropriate confidentiality and security safeguards.

7. Data Protection & Security

We take reasonable technical and organizational measures to protect your personal data from:

• Unauthorized access
• Misuse
• Disclosure
• Alteration
• Loss, destruction, or unauthorized processing

These measures may include access controls, authentication mechanisms, restricted administrative access, secure service providers, and monitoring practices appropriate to the nature of the data we process. However, no internet transmission, mobile device, or storage system is 100% secure.

8. Mobile App-Specific Privacy Information

• We collect only the information reasonably necessary for the app feature you choose to use.
• If the app offers uploads, media you select may be processed to provide gallery, delivery, backup, editing, or sharing features.
• If push notifications are enabled, we may send operational messages such as booking confirmations, gallery availability, reminders, or service updates.
• If location-enabled features exist, we will use location information only for the specific feature that requires it and subject to your device-level choices.
• If the app provides sign-in, account data may be used to personalize content, secure access, and restore your activity across sessions.

9. Photo Usage & Media Rights

• Images captured during events may be used for portfolio, website, or promotional purposes unless otherwise agreed in writing.
• Clients may request privacy restrictions prior to or after booking.
• Where the mobile app allows media uploads or gallery access, content may be processed to provide delivery, curation, backup, selection, or sharing functions.

We respect client privacy preferences and will review reasonable requests to limit public display or promotional use.

10. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Policy, including:

• service fulfillment and account support
• gallery delivery, media management, and backup operations
• recordkeeping, dispute resolution, and legal compliance
• internal analysis, service security, and fraud prevention

Retention periods may vary depending on the type of information, the service relationship, technical requirements, and legal obligations. Clients may request deletion of personal data, subject to lawful exceptions and operational needs.

11. Your Choices and Rights

Depending on applicable law and your location, you may have the right to:

• Access your personal data
• Request corrections
• Request deletion
• Withdraw consent
• Object to or restrict certain processing
• Request a copy of certain information you have provided
• Manage communication preferences and disable certain device permissions

To exercise your rights, contact us using the details below. We may request information needed to verify your identity before processing a request.

12. International Transfers

Your information may be processed or stored in countries other than the one in which you live, including where our service providers or infrastructure are located. Where this occurs, we take reasonable steps to ensure appropriate safeguards are applied in line with applicable law.

13. Children’s Privacy

Our services are not directed toward children as independent users where consent from a parent or legal guardian is required by law. If you believe a child has provided personal data without appropriate authorization, contact us and we will review the request.

14. Third-Party Links and Embedded Services

Our website or app may contain links to or integrations with third-party services, video providers, payment services, social platforms, cloud tools, communication tools, or analytics tools. Their privacy practices are governed by their own terms and policies, and we encourage you to review them.

15. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

16. Contact Us

Effective date: March 13, 2026